When you use one of these hashtags in a Story, your Story ring will turn rainbow while the photo or video is live for 24 hours.
And rainbow-colored hashtags are back on Instagram for Pride Month! We’ve also partnered with GLAAD again this year to update our list of popular hashtags - such as #genderfluid, #pridefamily and #gayvisibility - used throughout the LGBTQ+ community. And we’ve added new Pride backgrounds and chat themes on Messenger and Messenger Kids.Īdditionally, in partnership with three global LGBTQ+ illustrators, we’re adding new Pride stickers on Instagram, including stickers for gender non-conforming, asexual, trans and gender-fluid identities. We’re also launching a custom hashtag feed for #Pride that will elevate content from groups, publishers and public figures. Their perspective and dedication to depicting non-binary and diverse communities is shown through vibrant colors, block shapes, and distinct textures that are meant to highlight the authenticity and confidence of each character. We’ve partnered with Berlin-based artist Jasmina El Bouamraoui (EL BOUM) to create this year’s Pride logo for the Facebook app. Starting today, we’re offering Pride-themed avatars, post backgrounds on the Facebook app, as well as stickers for feed and Stories. Similar training programs, partnerships and educational resources will be available in Brazil, Mexico, the UK and France as well.
In the US, you can tune into an event on June 23 offering live networking and training resources for LGBTQ+-owned small businesses, in partnership with the National LGBT Chamber of Commerce (NGLCC). You can also participate in Live Shopping Fridays on Facebook, with Pride-themed events from brands like Sephora (June 11) featuring products from LGBTQ+ founder brands and Zox (June 18), showcasing wristbands that benefit the Trevor Project. For example, you can discover limited-edition face decals by Euphoria makeup artist Donni Davy in collaboration with Face Lace, with a portion of proceeds going to Trans Lifeline and an exclusive Dragun Beauty ‘Pride Pack’ by Nikita Dragun - both available with in-app checkout. On Facebook and Instagram you’ll find curated #Pride collections from businesses founded by and supported by LGBTQ+ communities.
Check out accounts like, ,, Utopia PDX, Utopia WA and more, and visit the Instagram Guides tab for new guides. Throughout the month, local policy organizations and NGOs will share resources supporting LGBTQ+ communities.
And in Germany, we’re partnering with Pride Berlin to launch a Messenger chatbot with information about LGBTQ+ communities and inspiring creators, as well as NGOs that offer counseling. In Poland, people can follow these conversations on the Campaign Against Homophobia (KPH) NGO page and in LGBTQ+ groups. To support LGBTQ+ well-being on our platforms, in Europe, the Middle East and Africa, we’re partnering with non-governmental organizations (NGOs) and experts to discuss mental health, share resources and showcase inclusive Facebook communities. Some of these efforts celebrate this month specifically but many will be live year-round, continuing to make our platforms a place where LGBTQ+ people can share their voices, build community and bring the world closer together. I’m excited to share the work we’re releasing for Pride Month across the Facebook family of products. We believe what does that is giving people the power to build community and make their voices heard to change hearts and minds. But blocking hateful comments doesn’t fix what’s in people’s hearts. Historically when I’ve posted about LGBTQ+ issues, and as a member of the community myself, I’ve personally faced homophobic abuse on our and other platforms, but year by year that has declined as our hate moderation tools have become more advanced and effective.
It’s the people within these communities and our allies who make Pride what it is. Visibility for our community is really important and this month is always a great opportunity to amplify LGBTQ+ communities, a celebrated part of Facebook across our platforms. June is Pride month in the US and many parts of the world.